What is Google Adsense?

Google adsense is an advertising program that enables publishers to earn. How does google adsense works?

Google adsense works almost the same as the advertising in newspapers and magazines. Newspapers or magazines publish their articles/news, print many copies and then distribute it to various subscribers. Cost from printing a newspaper copies to distributing it is high. To minimize the cost the newspaper company offers advertisement space to the newspaper pages.

The concept is the same as in Google Adsense. However, google adsense provides targeted advertising, i.e. it will deliver ads to those people who are interested in a particular product.

Google, the current search and online advertising leader analyze the content of each webpage and offer advertisements according to the content of the page.

So how does the website owner make money from it? Everytime a blog or a website visitor clicks on any particular advertisement, the advertiser pays Google. Google offers to share a part of that revenue with the website owner for letting out the space on his webpage or blog.